Written by Lucia Manetti
“We tend to look at content management as a digital concept, but it’s been around for as long as content. For as long as humans have been creating content, we’ve been searching for solutions to manage it.”Cit. O’Reilly (Web Content Management by Deane Barker)
Using a CMS to build your website brings you undeniable benefits. The main one is that you don’t need any programming skills to use it. Easing the process of creating and managing a website was exactly the reason why CMS have been invented some decades ago, in the Web 1.0 era. Actually, the real change happened as the web moved from being static brochure sites to interactive sites with dynamic content, so that the desire for collaboration and fresh, relevant content grew, and the need to manage content came to the forefront.
The more business departments were involved in the content creation on the web, the more it became clear that it was important to provide the capability for different knowledge and permissions to create and manage content on a website.
Nowadays, Content Management Systems are very common and powerful, to the point that virtually anyone is able to use them, at least at a beginner level. There are many of them: Joomla, WordPress, Crownpeak, Sitefinity, Mura… to name only a few.
This however doesn’t mean that if you want to unleash its power at 100%, you don’t need a deeper knowledge of the platform and of the code behind it.
While maintaining the website internally is seen as a benefit for most companies, the skills required to manage it are often underestimated. Maybe you don’t need to know how the frontend and the backend work, but an overview of the platform is required, and so is the knowledge of the limitations of the CMS interface and probably of the theme installed.
Contrary to what is said, CMS are not free lunch. Here are some reasons why you should not entrust WordPress (for example) to someone who has no experience and no training on it:
So, there are many reasons to use a CMS, but this means having trained employees in marketing who are able to manage it. Luckily, it is possible to avoid training sessions using a digital adoption solution like Newired.
Digital adoption solutions are able to guide CMS users through the whole system, telling them exactly what they need to do in order to perform a task, realtime. You cannot expect to have WordPress Experts in a few days, but with in-app guidance, you’ll have beginners and more advanced users successfully perform tasks on the platform without the hassle of consulting external resources, such as manuals and forums.
At Newired we deliver 100% no-code
tools which allow the delivery of quick usability fixes. Speed up onboarding on any web application and put users first!