Digital transformation has been the buzzword for years, with enterprises investing heavily in new technologies, tools, and processes. But as Stefano Rizzo, CEO of Newired, explains in his latest interview, technology alone doesn’t guarantee success — adoption does.
“Companies have invested massively in digitalization — in the tools, the processes, and the time spent configuring and implementing them. But people don’t evolve at the same pace as technology,” Stefano Rizzo notes. “The risk of losing people along the way is huge.”
The Real Challenge: Adoption, Not Just Innovation
As organizations race to modernize their operations, many overlook a critical factor: the human side of digital transformation. Without ensuring that employees and users fully adopt and understand the systems in place, a large part of that investment fails to deliver its expected value.
This isn’t just about unused software licenses. It’s about lost time, effort, and potential — the hours spent defining workflows, configuring tools, and training teams that may not translate into tangible business impact.
Guiding Users to Success — Seamlessly
That’s where Newired steps in. Stefano Rizzo emphasizes that the new frontier for enterprises is adoption: ensuring that people can effectively use the tools their companies already own.
Newired provides in-app guidance and digital adoption solutions that help both internal and external users navigate systems effortlessly. Integrated directly into the organization’s existing environment, Newired empowers users in real time, reducing friction and accelerating productivity.
“Our mission is to help companies get more from what they already have,” says Stefano Rizzo. “We guide users to success — seamlessly.”
Turning Technology into Real Value
In a world where technology changes faster than people can adapt, Newired bridges the gap between investment and value realization. By focusing on user experience and adoption, Newired ensures that every digital initiative delivers measurable impact.
Digital transformation isn’t just about buying new tools — it’s about making sure your people can use them effectively. With Newired, organizations can finally unlock the full potential of their digital assets.