Written by Lucia Manetti
Technology is critical in the ability of companies to evolve and keep pace with customers’ expectations. Everyone in the company has a role in the Digital Transformation phenomena: as markets become increasingly competitive, the way organizations work should evolve with them, affecting their organizational structure too.
In this article we seek to cover different aspects of digitalization, answering a well-known question: what is digital transformation and why it is not just a CIO’s, CEO’s and other managers’ affair.
As James Swason says, in the so-called Digital Transformation:
“We talk in terms of customer centricity, and we think about products and services. We talk about automating operations, about people, and about new business models. Wrapped inside those topics are data analytics, technologies, and software – all of which are enablers, not drivers.”
According to the Guardian, transformation in business takes place due to strong changes in the ecosystem of consumers’ demands, changing technology and increasing competition. Even if it’s impossible to deny the effects of new technologies, evolving business are continually focused on their customers, meaning they value the end users, who are external, par excellence.
On the other hand, the user-centric turning point also involves considering the internal users, the employees from many different perspectives, as they are the first ones who will have access to digital innovations and reap the benefits from them. According to Jane McConnel, when embracing digital transformation, organizations must consider the cultural changes they’ll confront as well, as workers, in all sorts of positions, adjust to adopting and relying on unfamiliar technologies.
In the end, you could adopt great products and technologies, but they are just not enough if they are not followed by a great leadership in the organization and consequently a change/ adaption of its working culture.
Being able to understand which are the digital challenges your organization faces is crucial, whatever your market sector is. Here are some quick pieces of advice for different sectors to thrive in an era of digital transformation:
1. DIGITAL TRANSFORMATION IN OSPITALITY MANAGEMENT
2. DIGITAL TRANSFORMATION FOR E-COMMERCE AND PLATFORMS
3. DIGITAL TRANSFORMATION IN BANKING
4. DIGITAL TRANSFORMATION IN TRAINING
5. DIGITAL TRANSFORMATION IN HEALTHCARE
To face these challenges, businesses need to be smart and spot opportunities before they become tipping points. The so-called Digital Transformation is not just a technology revolution, it is part of human history and is changing the way we relate with each other.
We should never forget that letting users live the digital culture is the best way to push for innovation and increase the company’s performance. Therefore, no revolution is possible without the people, also in the digital realm.
Newired is here to help you in this mission: involving people in the digital transformation.