Customer Relationship Management

CRM and Newired

Written by Natalia Kawana Nowadays, nearly every company selling products or services uses a Customer Relationship Management system, or CRM, to keep track of every business opportunity and contact details of their customers and prospects. There are so many interactions between a company and their prospects/ customers that managing all of them without a dedicated […]
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User Experience: The Key to Successful CRM Adoption

A few days ago, I was reading an interesting article on Software Advice. It caught my attention because it offered some very focused and concrete guidelines for choosing and successfully adopting a Customer Relationship Management (CRM) tool. But even more interesting was how much of the advice actually centered around users and user experience. Choosing […]
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