Written by Frank Schroeder
Digital Adoption and Digital Adoption Platforms (DAPs) are ever more heard of, but what do they mean? This topic will be addressed from a company’s and an employee’s point of view, shedding light on the challenges and benefits offered by these solutions and why companies should consider using them.
Digitalization is the “mega trend”. At least for the past 2 years, Gartner has defined Digitalization as the use of digital technologies to change a business model and to provide new revenues and value-producing opportunities; it is the process of moving towards a digital business. Nobody will argue against this definition: it includes the transfer of paper, manual processes and business models into the digital sphere.
Digital Adoption now describes how far Digitalization has advanced in an organization, and Digital Adoption Platforms (DAPs) promise to help organizations with the execution of their digitalization initiatives.
While different vendors of DAPs define Digital Adoption differently, Lilach Bullock, a digital “Influencer”, brings it straight to the point when she states “that Digital adoption, quite simply, refers to achieving a state within your company where all of your digital tools and assets are leveraged to the fullest extend.”
A digital adoption platform (DAP), in turn, “is a software layer integrated on top of another software application or website to guide users through tasks and functions. […]
These tools are also commonly used to train new employees on software used in-house.(G2 Growd) Recently, Gartner has established a new category, namely Digital Adoption Solutions, which considers the organization, platform and process aspects in its definition.
But how exactly can Digital Adoption Platforms or now, Digital Adoption Solutions, help with the process of digitalization?
To discuss and find an answer to this question, we can look at it from the company’s and the employee’s perspectives.
In the process of Digitalization, Companies are faced with the following challenges:
Employees are faced with similar, yet slightly different challenges:
The challenges of increasing application complexity and contextual support & help are similar, but now seen from the user’s perspective. Other considerations emerge:
In order to be successful in the process of digitization, companies and organizations need to take care of the challenges they face and those faced by their employees. Using a Digital Adoption solution can help companies achieve the following benefits:
Digital Adoption Platforms or Solutions can play a key role to address the challenges and provide this benefit to companies, customers and users. Find out how our DAS can help your company!