“Empathy is going to be the critical component in a design evolution that leads to a world where everyone designs — and our roles as design practitioners become more of facilitation than problem solving. Certainly we’re not there yet — our ‘users’ and ‘clients’ still need us to help design better experiences for others because there’s no way for those customers to create it themselves. But as we shift toward a future with more access and participation (made possible by technology first and foremost), it will mean we create experiences (digital and otherwise), and ultimately systems, that are more flexible and socially sustainable in the long run.”

Jen Briselli, Managing Director, Experience Strategy & Design at Mad*Pow


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